Unit Economics for Non-Finance Founders
The two numbers that tell you if your business works
Video content coming soon
Overview
<p>You don't need a finance degree to understand your unit economics. This topic breaks down two numbers every founder must know: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). You'll learn a simple spreadsheet method to calculate both, understand what healthy ratios look like for your industry, and discover why most founders overestimate LTV and underestimate CAC — and how that blind spot keeps them trapped in the business.</p>
Reflection
What is your current CAC-to-LTV ratio? If you don't know, what would it take to find out in one afternoon?
Details
Type
article
Duration
11 minutes
Status
Not started